Who does not know the statement "I love New York"? The metropolis where everything is in constant motion, this melting pot of cultures and lifestyles - there, in the heart of Manhattan, is the home of Redken. Innovative technologies are combined here with the latest trends of the city. The fascinating and high quality products from Redken arise in this way.

From the American actress Paula Kent and the chemist Jheri Redding launched, Redken in 1960 was created. How easy to see, the name Redken thus a name connection of the two founders.

Chemical treatments and permanent hair style change in this period are a commonplace for any aspiring actress. The products, their hair stylists and makeup artists used, Paula Kent reacted very sensitively. There was no one available to explain to Paula, why her hair was strained and affected from the products so much. There were millions of people, who also desire to have effective, but gentle, care products. They noticed very soon that cooperation with professional hair stylists would help for many people.

With the development of three products and an intensive training program for hair stylists, which dealt with the chemistry of hair and skin, reasoned Paula Kent and her hair stylist Jheri Redding Redken company.

Redken's products are based on different principles. For example, the protein technology builds on the fact that the hair is composed mainly of proteins. Also Redken supported on a supporting acidic pH value of 4.5 to 5.5 for skin and hair and sells its products or recommended only in exclusive salons.

From 1965, Paula Kent had the Redken Laboratories, based in California. In the 70s and 80s Redken war the market leader in product technology. In 1993, Redken has been integrated in the L'Oréal group - headquartered on 5th Avenue in New York City. In the area of professional services and Redken hair care products today is a global leader. Talented people, strong partnerships with the best hair stylists as well as innovative research and development are the continued success of Redken. Redken products are available in professional salons in over 50 countries

With that being developed by Redken concept of moisture balancing protein in the hair was in the early 60's a revolution in the Salon-Services. Redken products are developed based on protein, the basis of the evidence was that human hair consists mainly of proteins and that it absorbs injected proteins. Since the hair is from the inside out provides long lasting moisture and protein and maintained. The hair has since been for a long time from the inside-out maintained with protein and moisture. Very early Redken began to develop patented protein technologies. Meanwhile, Redken has over 60 patents on products and ingredients, and the new exclusive Redken Interbond Conditioning System, for example, has the patent No. 6,015,574. Individual solutions for the specific needs of hair are an essential part of skin care products from Redken. For the strengthening of the interior of the hair and significantly improving the appearance of specially developed care ingredients.