The company history starts from Wella in 1880. In the former empire succeeded Franz Stöher the invention of the Tüllmoids that wigs made waterproof and simultaneously improve their grip. With these properties, the product quickly became a bestseller and in 1904 Franz Stöher could finally open his first factory in Rothenkirchen. In the following years the demand for its products declined slightly. nevertheless requested his sons Charles and George in 1920 but the license for permanent wave products. The mass production of permanent wave devices followed, and the permanent wave was the hallmark of the entire decade. In parallel, was also "Wella" registered with the Patent Office as a trademark. This was the beginning of a new era of hairdressing.

The year 1930 was a great success in the years of the history of Wella. The sons of Franz Stöhers developed the first portable permanent wave machine "Wella Junior" who went shortly after the introduction into mass production. In addition, a further part of the business concept has been introduced: With every purchase of Wella devices the salons get also hair care products.

This was the birth of the Wella service ethos, its success continues to this day. That same year, the successful Wella logo has been registered. The company expanded and began the manufacture and distribution throughout Europe and also in America.

The Wella Corporation was founded twelve months later in the USA. But as 1939 began World War II, production was discontinued. After the war, the GDR government nationalized the Wella factory with all its patents.

Despite these setbacks, the family ventured with the help of twelve loyal employees a fresh start in the Hessian Hünfeld. In 1945, production was resumed and after only a very limited time Wella was back in business and “Wella Junior” once again the best seller of the company. At the end of the decade Wella already employed 50 people. With the invention of "Wella Koleston Perfect" Wella proved once again its role as a pioneer of the hairdressing craft - the business was booming. "Wella Koleston Perfect" was the first dye cream, which is usually next to even dyeing the hair. Everywhere you got to see dyed hair - a sign that the world was thrilled by Wella.

Additionally, other products have been introduced: “Wella Accord” - a product for dyeing and laying,
"Wella form" and the revoloutionary care series "Wella Life-tex Concentrate”. It was followed by the start of sales in Australia, Brazil, South Africa and some other European countries.

In 1954 “Welonda Salon-equipment" was founded. From there, the salons and stylists Wella supported with various training programs. 1960 was the launch of “Wella-private”, so that was the first time the use of Wella haircare products at home - enables a decade of experiments began. This gave the go-ahead for the successful sale of Wella products into the salons. Wella is now represented a major role in international hairdressing events and inspired nations in the era of style icons salons and hairdressers in the world. Wella is now represented a major role in international hairdressing events and inspired nations in the era of style icons salons and hairdressers in the world.

Shortly thereafter, Wella brought the product "Wella Perform" on the market - so characterized the hairdressers with self-created Afro-looks the hair fashion of the decade, with crucial. Wella haircare, opened new perspectives for the man with the introduction of nursing series “Wella for Men”. From now the system “Wella Professional” and “Wella Balsam” couldn’t be missing on no more salon. The retail business of Wella in 1972 was expanded with the introduction of a shampoo that was specifically manufactured for sale in department stores and drugstores. The foundation stone for a new generation of styling products has been placed with the discovery of the chitosan in 1976. This substance is the hair elastic and supple hold and was thus added to the hair spray as an ingredient.

The emerging trend of strong hair with Wella was supported by the professional styling series Wella High Hair - success was already a very short time.

A revolution in hair fashion followed, many young people have put themselves in the wake of the New Wave to the known Wella Wet-Look.

The 100th Wella birthday was on the plan, while in the former USSR, production was resumed, the trade flourished in China and America. With “Wella Serena”, the company also demonstrated a growing environmental awareness, and expanded the series “System Professional for Men”. The company purchased the scissors and equipment manufacturers Tandeo as well as the Perfume Rochaus, a French luxury goods manufacturer.

In the 90 years Wella discovered new ingredients such as fruit growth as a company, and won important awards for technical innovations. It has remained focused on nutritional and skin care products and developed an approach to the use of creatine for the repair of damaged hair. The first product of its kind was SP Wella Liquid Hair. The American Glamour brand Sebastian was taken over by Wella, whose beauty portfolio learned after the appropriate extension to the acquisition of Mühlens KG. These include acquired fame by 4711, Gucci Rush, Dunhill Desire and Naomi Campbell.

Eastern Europe doors were open when the Iron Curtain fell and the original company Londa was bought back. The company thus returned to its origin.

This business was booming at the start of the new millennium and it was purchased a large number of new licenses. Wella produced "Trend Vision", the annual hair fashion collections, which developed the Trend-Vision-Award - a world-wide hairdressing contest.  In addition, the company continued its expansion in Asia and the Pacific.

In 2003 Wella was acquired by Procter and Gamble, the haircare products are continued together. Thus, Wella belongs to the world's largest hair specialists P & G Professional Care and is on track to continue its long success story. Innovative product design, a corporate governance visionaries and easy access to the hairdresser will continue to play a supporting role.