JOICO

The year 1975 marked the beginning of Joico in Southern California.
The modest presence began in a 300m ² building. Joico explored the way to create hair care products, which provided the most effective process of reconstruction.Joicos scientists discovered how to capture human hair keratin protein and could be used to rebuild the hair realistic.
Joico won 1993 regions Europe region and market share, and established a distribution center in the Netherlands.

In 2002, Shiseido acquired Joico. Shiseido Inc., a leader in skin care, combined with Joico International to create a new family hair care for the future of "The Art of Healthy Hair."
Today Joico represented worldwide in more than 60 countries and is recognized by stylists as a reliable, professional partner.
Joico offers a synergistic, healthy hair care system to improve the condition of the hair with all professional services.

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